The Federal Ministry for the Environment is committed to species protection. We raise awareness of this with a radio campaign. We dramatise acoustically how many animal and plant species are dying out every day. In the style of an animal documentary, a speaker describes a rich natural spectacle. The description is repeated. Every time, the speaker has less and less to report, until only an empty desert remains.
Bronze Winner
Radio — Public Service/Social Welfare Campaign
Entrant: KNSK, Hamburg
Federal Ministry for the Environment, Nature Conservation and Nuclear Safety
"Lion", "Whale", "Rainforest"
Sound Designers:
Ansgar Boehme/Torsten Hennings
Copywriter:
Ulrike Wegert
Creative Directors:
Tim Krink/Ansgar Boehme/Ulrike Wegert
Chief Creative Officer:
Detmar Karpinski
Agency:
KNSK, Hamburg
Radio Station:
Oldie 95
Agency Account Director:
Olaf Uthmann
Client Account Director:
Christiane Schwarte
Corporate Name of Client:
Federal Ministry for the Environment, Nature Conservation and Nuclear Safety
Description of the Project